Mahi Degenring

Haute Couture | Identity & Communications
Mahi Degenring Lap Top
Mahi Degenring Logo
Mahi Degenring Handy

We developed a completely new brand appearance for fashion designer Mahi Degenring, who for over 30 years now stands for Haute Couture from Germany. It was our aim to establish her brand in the international high fashion environment and to reflect its unique style with every communication and design solution.

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Mahi Degenring

Haute Couture | Identity & Communications
Mahi Degenring Poster
Mahi Degenring keks
Mahi Degenring Flyer

The new logo of this traditional brand insinuates to the name Degenring by literally conveying the German word for a specific part of a fencing sword into the design mark. Both the corporate design and the entire people and product photography feature the exceptional look of this fashion brand. And for the new website we especially focused on the principle of mobile first.